Online Content Impact on Young people's Values Transformation

Impact of Online Content on Attitudes and Buying Intentions

User generated content (UGC) is an important source of information to consumers, yet prior research has not fully explored how certain aspects of the content, specifically the tone, perception of quality and source credibility influence attitudes and intentions to buy. This study investigates how the tone of UGC influences perceived content quality, source credibility, attitudes and consumer in...

On the impact of Online Social Networks in Content Delivery

the impact of musical texts on the text recall of young learners of english in isfahan junior high schools

abstract although music possesses some kind of power and using it has been welcome by many students in language classrooms, it seems that they take a non-serious image of the lesson while listening to songs and they may think that it is a matter of fun. the main objective of the present study was to investigate whether learning a foreign language through musical texts (songs) can have an impac...

Impact of Users' Cognitive Responses on User Satisfaction in Online Community: Content Analysis of Online Reviews

The purpose of this research is to develop a research model that investigates which cognitive factors affect users’ satisfaction in online community. The research model was developed by utilizing cognitive psychology, affective psychology, as well as on literatures marketing field to answer the research question, what cognitive factors can explain IT users’ satisfaction? To answer the question,...

Impact of heat shock step on bacterial transformation efficiency

CaCl2 treatment followed by heat shock is the most common method for artificial transformation. Here, the cells were transformed using CaCl2 treatment either with heat shock (standard protocol) or without heat shock (lab protocol) to comprehend the difference in transformation efficiency. The BL21 strain of Escherichia coli (E. coli) was being susceptible using CaCl2 treatment. Some Cells were ...